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Vegan tv dinners

1. What would you like to see offerered in a vegan tv dinner?

2. Would you be a big consumer of them or would you still prepare home cooked meals?

3. And how much do you think the price should be?

       

They already have them! http://www.laziestvegans.com/2011/04/kashi-mayan-harvest-bake.html
There's more than that but those are the most popular.

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1. What would you like to see offerered in a vegan tv dinner?

something that looks as good as the image on the freakin box! indian food, lasagna, asian foods...

2. Would you be a big consumer of them or would you still prepare home cooked meals?

no i would not be a big consumer since they cost a shit load and i can easily whip up something with more flavor and a hell of a lot less sodium!

3. And how much do you think the price should be?

if they were as cheap as the other stuffs and went on sale i would be down... but honestly, i would only pay like $3 tops

       

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http://www.laziestvegans.com/2011/04/kashi-mayan-harvest-bake.html

I'm really not picky with food as long as it's vegan but I have to say Kashi's Mayan Harvest Bake and also their Black Bean Mango were two of the only things I've ever NOT been able to eat (had to throw out). For me the taste was just off.

TV dinner-wise do you just mean frozen food or more like a full traditional TV dinner with the sides and little dessert and stuff?

I like a lot of the Amy's frozen things for when I don't have time to cook myself. If they're reasonably priced I'll buy it. Any frozen meal nearing the $5 mark is a bit too much for me to buy regularly. Though if it's something I really want I usually rationalize it by telling myself that if I got takeout or went to dinner I'd be spending more than that.

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I don't buy prepackaged meals and I don't think there is much of a market for this kind of thing. ALso,  if they were $3 they would be loaded with undesirable ingredients like the regular tv dinners and vegans wouldn't even buy them.

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I think they could be that cheap, but they'd have to stick to basic foods. None of this fancy 7-grain organic fair-trade shade-grown business.

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I don't buy prepackaged meals and I don't think there is much of a market for this kind of thing. ALso,  if they were $3 they would be loaded with undesirable ingredients like the regular tv dinners and vegans wouldn't even buy them.

Amy's makes a fortune on this kind of stuff...it's not just vegans that are buying vegan food.  (Although not all her foods are vegan either.)

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http://www.laziestvegans.com/2011/04/kashi-mayan-harvest-bake.html

I'm really not picky with food as long as it's vegan but I have to say Kashi's Mayan Harvest Bake and also their Black Bean Mango were two of the only things I've ever NOT been able to eat (had to throw out). For me the taste was just off.

TV dinner-wise do you just mean frozen food or more like a full traditional TV dinner with the sides and little dessert and stuff?

I like a lot of the Amy's frozen things for when I don't have time to cook myself. If they're reasonably priced I'll buy it. Any frozen meal nearing the $5 mark is a bit too much for me to buy regularly. Though if it's something I really want I usually rationalize it by telling myself that if I got takeout or went to dinner I'd be spending more than that.

Full traditional tv dinner

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The Amys kids meals are more traditional tv dinner kind of food.

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I don't buy prepackaged meals and I don't think there is much of a market for this kind of thing. ALso,  if they were $3 they would be loaded with undesirable ingredients like the regular tv dinners and vegans wouldn't even buy them.

Ditto.  I have no interest in even trying them.   

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I don't buy prepackaged meals and I don't think there is much of a market for this kind of thing. ALso,  if they were $3 they would be loaded with undesirable ingredients like the regular tv dinners and vegans wouldn't even buy them.

Ditto.  I have no interest in even trying them.   

I'll admit to eating them.  They came inreal handy while I was in school.  I was working full-time and also taking classes full-time.  I would literally walk out my door at 7am and not be home until 12am.  Amy's kitchen frozen meals were a life-saver when I'd betoo exhausted to cook.

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When I first went vegan I relied on frozen meals a lot.  It was more because I did not know what to cook and the frozen meals were easy to make.  Now, they have too much sodium for more.  If I am going to consume salt, I want to control how much I use.  If you can creat a healthy vegan tv dinner, I think it would sell.  There are many people out there looking for a quick and healthy meal option.  Keeping your prices low enough is going to be the hard part though.

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honesltly, TJ's has a frozen curry dish that was so legit for lunch today, also Amy's Tofu Scramble Pocket things are to die for, i rely on boca "chicken" and "hamburgers" when in a rush, morningstar "ribblets" are way legit, just to name a few things...  besides the curry at TJ's most are not actual TV dinners... with the $5 price tag i would rather not bother

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I'm living in Texas and there's this brand called Hill Country Fare you can buy at HEB.

I'm sorry but anything Hill Country Fare at HEB tastes like ass....the quality control at HEB is seriously lacking.

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as a treat i buy amys mac and cheese with daiya... mostly because if im craving something rich and fattening its nice to have it in a single serving box so i cant way overdo it at my grocery store they go for 3.50 which imho isnt too bad i usually throw some organic broccoli on iut and some gardein chickn strips on top so it has some prtein and is more filling.
i love amys meals and i think they are pretty healthy for what they are... but for 3-5 dollars a pop for a pretty small meal i cant justify it. 

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i think if a mainstream non-veg company did some vegan frozen meals (and promoted them), it would actually work out. A lot of people buy those "healthier" frozen meals, and it can be a type of cuisine that lends itself to veganism without too many substitutions. like chinese, japanese, indian, etc. With that type of market (vs a brand only sold in HFS), it would have the potential be cheaper, on specials, coupons, etc to make it more affordable.

i bet if they promoted the crap out of some alternative it could go mainstream. weird food goes mainstream all the time with enough good press/ads, like acai, coconut water, aloe juice, etc. something like seitan or yuba isn't well known, and would be easy enough for a company to make (i mean, Silk could probably make a buttload of yuba), and would be better marketed already prepared (as a frozen meal) versus the plain product for home cooking.

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I buy frozen vegan meals for quick fixes on those nights I dont have time to cook. Like other's have said, they are way too expensive. I would buy more of them if they were more affordable.

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